Henkel
Henkel makes a lot of household products like Snuggle, Renuzit, Purex, all, and Dial. I often developed collateral specifically for those brands, but my main focus was launching Henkel's CRM program "AskTeamClean". This program was designed to provide engaging content to help consumers maintain a clean, happy, healthy home (while also encouraging the purchase of Henkel products of course). I was responsible for keeping the website evergreen, developing a live-action web series and podcast for the site, and also maintaining an email and social campaign that leveraged consumer data.